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BEAUTY AND THE LATINO MARKET

Latinos represent the fastest growing population in the United States. Hispanic women will comprise about 30% of the total female population by 2060. They represent a significant and growing spending power for the modern American family. The power of the Hispanic retail purchase is $3.3 billion and counting. Marketing research findings conclude Latinas 75 percent of the product-purchasing decisions for their households. Latinas spend 27 percent more on cosmetics and 43 percent more on fragrances than general consumers. Additionally, Latinas are found to be 37 percent more likely to spend $300 a year on cosmetics and 43 percent more on fragrances than general consumers. Latinas purchase 10 percent more premium hair care, 86 percent more hair color, and more of every different type of hair care product than the general consumer. Recognizing the Latina consumer growth potential, U.S. cosmetics, premium haircare, hair color and fragrance companies target Latinas with specific products and multicultural advertising.


MAKE THE NATIONAL LATINO "BEAUTY FOR AMERICA" AN INTEGRAL PART OF YOUR BUSINESS PLAN
 
Register on our website, become a member and enjoy being a part of the Latino beauty community, a unique and attentive niche market of industry professionals waiting to learn of the latest trending beauty products. 
 PRE-REGISTER NOW

 

 

Beauty for America proceeds benefit the Get Beauty Schooled.
a program of the nlca foundation a Non-profit 501(c)3. 

 

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