66% of the U.S. population has natural hair color levels medium brow to black.
African Americans, hispanics and Asian Americans account for 29% of the population in the U.S.
By the year 2010, this percentage will increase to 33% making it one of the fastest growing segments of the population.
This market alone has a combined purchasing power of $700 billion and a projected $1 trillion by 2010.
Whether it's subtle highlights or all over color they desire, over 51% of Hispanic women color their Hair, 45% of them to cover grey, 28% too add interest, 25% to lighten, and 9% to darken.
Hispanics women make wise choices when caring for their hair....21% listen to the advice of their hair care professional by purchasing their haircare products at salons or via at-home sales.
Hispanic women have special haircare needs. Whether it's too dry (18%), too curly (9%) or too this (7%), they are always looking out for products that specifically address these challenges.
Daily shampooing is part of the Hispanic women's routine: 59% shampoo every day.
